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papers > Napoli01
Philip M. Napoli (2001).
Social Responsibility and Commercial Broadcast Television.
The International Journal on Media Management, vol.3, no.4, pp.226--233.
http://www.mediajournal.org/modules/pub/view.php/mediajournal-11
Abstract
The mass media industries in the United States long have been recognized as having an obligation to make a positive contribution to the democratic process. Within the context of commercial broadcasting, this obligation has extended to a government mandate to serve the"public interest". For decades, debate has persisted as to whether commercial broadcasters effectively fulfill their obligation to serve the public interest, though seldom has this debate been informed by systematic empirical evidence. This paper addresses this issue through an assessment of broadcasters' provision of public affairs programming. This analysis indicates that commercial television broadcasters devote about one percent of broadcast time to public affairs programming, and less than 0.5 percent to local public affairs programming. This paper then discusses the implications of these findings for the question of whether commercial broadcsters are meeting their public service obligations.
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