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papers > Pagani00
Margherita Pagani (2000).
Interactive Television: A Model of Analysis of Business Economic Dynamics.
The International Journal on Media Management, vol.2, no.1, pp.25--37.
http://www.mediajournal.org/modules/pub/view.php/mediajournal-59
Abstract
Interactive television can be defined as the result of the process of convergence between television and the new interactive technologies. Interactive television is basically domestic television boosted by the interactive functions generally supplied through a"back channel" and/or a modern terminal.The distinguishing feature of interactive television is the possibility that new digital technologies give the user to interact with the content offer. There are,however, many transmission systems,technical standards, possible uses and contents. The range includes the world wide web and home shopping, digital video broadcasting and the internet,and film on demand and the video telephone. The success of these competing delivery systems in the consumer market will depend on the range of features, ease of use, cost of equipment, cost of use and content (quality and quantity).The proposed model comes from the need for an integrated scheme of analysis that can express the business economic position as the result of interactions among nteractive digital technology, the industrial structure and forms of competition.
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