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papers > bell02
Gordon Bell and Jim Gemmell (2002).
A call for the home media network.
Communications of the ACM, vol.45, no.7, pp.71--75.
http://doi.acm.org/10.1145/514236.514237
Abstract
Home media acquisition, production, storage, and use are on the cusp of a radical change as PC and network technologies integrate all media. Most current residences contain a jumbled mix of analog and digital equipment that will be replaced by all-digital, networked media equipment: the Home Media Network. There is no question this change is coming; the question is how soon? The goal of this article is to spur consumer electronics and computer manufacturers to start delivering the Home Media Networkearly adopting users are already influencing and stimulating the market. We hope this discussion of the issues, the advantages, and the breakthrough possibilities will provoke action.
Review
On the one hand television advertising is irritating to a lot of people -research has shown that as much as 30% of people zap during the advertising-break. On the other hand, Bell and Gemmel propose that advertising may be a remedy to the Digital Rights Management (DRM) issues that arise when manipulating copyrighted media content in the home. This way, the dynamic insertion of advertising, during the play-out of copyrighted media content in the home, is a form of substitution for the royalty rights that have to been paid to media owners.
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