|
INTERACTIVE TV RESEARCH - UITV.INFO
|
|
UITV.INFO >
papers > cappelletti03
Alessandro Cappelletti and Marianna Nardon and Fabio Pianesi and Massimo Zancanaro (2003).
Readers and Skimmers Watching iTV: Evidences from Interactive Video-on-demand.
3rd Workshop on Personalization in Future TV pp..
http://www.di.unito.it/~liliana/TV03/FINAL/cappelletti.pdf
Abstract
In this work we discuss the hypothesis that iTV viewers can be clustered, with respect to their viewing behavior, in two distinct groups that resembles the prototypical readers and skimmers found among hypertext users. An experimental study with 55 subjects was conducted in a condition as close as possible the TV watching (use of a remote control, distant view, and so on). The viewers were asked to explicitly rate every additional scene accessed. Cluster analysis showed that two groups of watchers can be recognized: (a) medium/high rating viewers who see about 4 additional scenes during the initial documentarys section and less than 2 additional scenes in the remaining sections, and (b) low-rating viewers who see less than 2 additional scenes during the whole documentarys vision. If confirmed by other experiments, these results demonstrate that TV watchers exhibit skimming and reading behaviors and that viewers satisfaction can be influenced by their belonging to one class or the other.
About UITV.INFO | Editorial team | Questions and Answers | Contact | Privacy Policy | Help
Copyright
© 2002-2008 UITV.INFO. All rights are reserved by UITV.INFO or the respective Publishers and Authors.
Reproduction of material from UITV.INFO without permission is strictly prohibited.