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papers > carey97
John Carey (1997).
Interactive Television Trials and Marketplace Experiences.
Multimedia Tools and Applications, vol.5, no.2, pp.207--216.
Abstract
This article provides a review of ITV trials and services from the 1970s through the mid 1990s. It presents an annotated history of ITV and draws a number of lessons about content, pricing, consumer appeal and advertising within an interactive television context. ITV has alternated between peaks of marketing hyperbole and valleys of skepticism. A realistic path of development may now be emerging.
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