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papers > dempski02
Kelly L. Dempski (2002).
Real Time Television Content Platform: Personalized Programming Over Existing Broadcast Infrastructures.
Proceedings of the AH2002 Workshop on Personalization in Future TV pp..
http://www.di.unito.it/~liliana/TV02/completeProceedings.pdf
Abstract
The success of personalized and interactive television programming has been largely hindered by the prohibitive cost of rolling out the necessary infrastructure to a large population. Most interactive TV infrastructures are based on a thin client model and it is very costly to update the transmission infrastructure. It is also costly to supply each customer with a set top box capable of receiving the interactive programming. As content providers are struggling to implement these architectures, the adoption of powerful next generation consoles is sharply increasing. This, combined with the recent introduction of inexpensive consumer electronics devices such as TiVo and ReplayTV, creates an opportunity to exploit media creation and manipulation capabilities in a thick client model using the existing broadcast infrastructure. This paper explains the concept of the Real Time Television Content Platform and discusses how this concept can deliver custom experiences with very few infrastructural changes.
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