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INTERACTIVE TV RESEARCH - UITV.INFO
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Simon S. Y. Shim and Yen-Jen Lee (2002).
Interactive TV: VoD Meets the Internet.
IEEE Computer, vol.35, no.7, pp.108--109.
http://computer.org/computer/co2002/r7108abs.htm
Abstract
The Internet has brought dramatic changes to individuals and businesses alike. E-mail has become a ubiquitous form of communication, and e-commerce is emerging as a major medium for business transactions. The information from these transactions facilitates the study of focused consumer groups, allowing merchants to target their products to user profiles and behaviors. As broadband enters the home, it will allow television to become an ecommerce medium merging video, voice, and transactional data in television commerce, which combines the interactive power of the Internet with traditional TV programming.
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