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papers > smyth00
Barry Smyth and Paul Cotter (2000).
A personalized television listings service.
Communications of the ACM, vol.43, no.8, pp.107--111.
http://doi.acm.org/10.1145/345124.345161
Abstract
The goal of content personalization is to ensure the right people receive the right information at the right time. People can have very different preferences and priorities when it comes to their information needs. Here, we describe a content personalization system that uses learned user profiles to target appropriate content items for individual end users. We will ground our discussion with a study of a fully deployed personalized Internet service called Personalized Television, which serves personalized TV listings content to over 20,000 users in Ireland and Great Britain.
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