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John Zimmerman and Kaushal Kurapati (2002). Exposing profiles to build trust in a recommender. Conference Extended Abstracts on Human Factors in Computer Systems pp.608--609. http://doi.acm.org/10.1145/506443.506507

Abstract
This paper describes a method for increasing trust in a TV show recommender. We look for people in common between programs users watch and new programs that are highly rated by our TV show recommender. We then present these to users in a conversational sentence, helping them decide if they want to try the new show. This method has been implemented in our current TV show recommender interface and will be tested in the near future.

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