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papers > zimmerman02b
John Zimmerman and Lesh Parameswaran and and Kaushal Kurapati (2002).
Celebrity Recommender.
Proceedings of the AH2002 Workshop on Personalization in Future TV pp..
http://www.di.unito.it/~liliana/TV02/completeProceedings.pdf
Abstract
This paper presents both a rationale and a pilot study for using celebrities to present computer generated content recommendations. The rationale explores how people's parasocial relationships with celebrities influence decision-making. The pilot study examines if celebrity presentation of recommendations influences subjects' qualitative assessment of a recommender. Statistical tests on a small sample indicate that the use of a celebrity did not significantly enhance users perceptions of a recommender. However, the results suggest that influence between same-sex and cross-sex matches of subjects and celebrities should be further explored.
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