INTERACTIVE TV RESEARCH - UITV.INFO Hosted by ELTRUN Research Center
Athens University of Economics and Business

Powered by Google
  Home  | Papers  | Events  | News  | Newsletter   

UITV.INFO > topics > mediajournal





Papers

David J. Atkin and Kim Neuendorf and Leo W. Jeffres and Paul Skalski (2003). Predictors of Audience Interest in Adopting Digital Television. Journal of Media Economics, vol.16, no.3, pp.159--173.

Sylvia M. Chan-Olmsted and Jae-Won Kang (2003). Theorizing the Strategic Architecture of a Broadband Television Industry. Journal of Media Economics, vol.16, no.1, pp.3--21.

Byeng-Hee Chang and Seung-Eun Lee and Yang-Hwan Lee (2004). Devising Video Distribution Strategies via the Internet: Focusing on Economic Properties of Video Products. The International Journal on Media Management, vol.6, no.1&2, pp.36--45.

Louisa Ha and Sylvia M. Chan-Olmsted (2001). Enhanced TV as Brand Extension: TV Viewers' Perception of Enhanced TV Features and TV Commerce on Broadcast Networks' Web Sites. The International Journal on Media Management, vol.3, no.4, pp.202--213.

Claudia Lobbecke and Marcia Falkenberg (2002). A Framework for Assessing Market Entry Opportunities for Internet-Based TV. The International Journal on Media Management, vol.4, no.2, pp.95--104.

Philip M. Napoli (2001). Social Responsibility and Commercial Broadcast Television. The International Journal on Media Management, vol.3, no.4, pp.226--233.

Margherita Pagani (2000). Interactive Television: A Model of Analysis of Business Economic Dynamics. The International Journal on Media Management, vol.2, no.1, pp.25--37.

Bodo Thielmann and Michael Dowling (1999). Convergence and Innovation Strategy for Service Provision in Emerging Web-TV Markets. The International Journal on Media Management, vol.1, no.1, pp.4--9.

Bernd W. Wirtz and Joachim Schwarz (2001). Strategic Implications of the Segments of One TV - The Evolution of the Personalised Television Structure. The International Journal on Media Management, vol.3, no.1, pp.15--25.

Bernd W. Wirtz (1999). Convergence Processes, Value Constellations and Integration Strategies in the Multimedia Business. The International Journal on Media Management, vol.1, no.1, pp.14--22.




About UITV.INFO | Editorial team | Questions and Answers | Contact | Privacy Policy | Help
Copyright © 2002-2008 UITV.INFO. All rights are reserved by UITV.INFO or the respective Publishers and Authors.
Reproduction of material from UITV.INFO without permission is strictly prohibited.